Put Your Money Where Your Heart Is: How One Insurer Makes Insurance More Affordable & Accessible

This submit was written in collaboration with Prudential. Whereas we’re financially compensated by them, we nonetheless try to take care of our editorial integrity and assessment merchandise with the identical goal lens. We’re dedicated to offering the very best data so as so that you can make private monetary choices with confidence. You possibly can view our Editorial Pointers right here.

That is the second article in Put Your Cash The place Your Coronary heart Is, a collection of 5 articles written in collaboration with Prudential that tackles the subject of Environmental, Social and Governance (ESG) and takes a more in-depth have a look at accountable insurance coverage and funding.

We’ve mentioned it time and time once more: Insurance coverage is a vital a part of any monetary plan and all of us want some type of insurance coverage to guard ourselves.

Nonetheless, the onerous fact is that not everybody can afford to pay for insurance coverage.

Do insurers truly care in regards to the under-served, and are they doing something to assist this group of individuals?


What occurs to those that can’t afford insurance coverage?

Those that could fall on this class embody low revenue households, who aren’t in a position to afford ample insurance coverage protection.

Some center revenue households may also discover themselves with lower than ample protection, particularly as they may must care for the monetary and insurance coverage wants of three generations of relations, aka the sandwiched technology.

Whereas MediSave and MediShield Life assist, these with out ample insurance coverage protection might nonetheless wind up with a giant invoice in the event that they bust the declare limits as a consequence of no matter purpose, akin to needing particular procedures or prolonged therapy. They might additionally must bear extra prices on their very own, akin to outpatient therapy, long-term medicine or aids/care, in addition to the chance value of presumably not with the ability to work.

In the same vein, a household with children who can’t afford life insurance coverage might be plunging their dependents into a lifetime of hardship if the only real breadwinner passes away.

However is it actually sufficient? How about these within the center revenue group that don’t qualify for presidency help but have tons of economic commitments and should not adequately insured?

As well as, given escalating healthcare prices and rising life expectancy (ours is among the many highest on the planet), we’d want increased safety to cowl the prices and protection for an extended time period.


What can insurers do to raised assist this group of individuals?

There’s an emphasis on private accountability within the Singapore healthcare system, which implies that a big fraction of medical prices should be borne privately quite than by the federal government, whether or not by personal insurers, MediSave financial savings or out-of-pocket bills.

That places insurers in a robust place to assist those that don’t have ample entry to medical care or insurance coverage — and a few insurers have stepped as much as the plate by planning extra reasonably priced, enabling a bigger swathe of the inhabitants to get protection.

As an example, by providing micro-insurance merchandise, insurers can allow folks with decrease incomes or these recent out of faculty to buy bite-sized quantities of protection as and after they want it, with much less cash.

One other approach insurers may also help is to supply free protection to the needy, whether or not by a charity organisation, an occasion or a nationwide drive, every time society is in want of it.

Right here’s one instance of an insurer that has genuinely been making an attempt to provide again to society.


Case examine: Prudential

In making well being and monetary safety accessible, insurer Prudential recognises the significance of making certain that its services and products are inclusive for its clients, together with under-served segments, akin to weak communities. To greatest serve its clients’ wants, Prudential brings variety to, and expands, its product choices. Right here’s what this insurer has been doing:

Narrowing the safety hole

To create long-term worth for our clients and meet the wants of weak communities, Prudential launched the Spark Kindness Motion that ran from 1 to 31 December 2020. The motion goals to slender the safety hole by offering underprivileged households monetary help within the occasion of unintentional loss of life. 

By this motion, Prudential’s clients will pay it ahead and assist tide these households by a few of life’s difficulties, whereas defending themselves as a part of a policy-matching scheme. For each PRUActive Defend or PRUCancer 360 coverage offered through the interval, Prudential offered a complimentary 2-year Unintended Loss of life Insurance coverage Protection of S$10,000 to a mum or dad of a low-income household supported by its neighborhood associate, AMKFSC Group Companies Restricted. This protection gives a sliver of hope to the youngsters of those households by making certain that their developmental wants are supported. 

In consequence, a complete of three,022 people from these households benefited from the Spark Kindness Motion and acquired the complimentary protection. In the long run, Prudential goals to increase this programme to serve extra weak communities to allow them to higher plan for his or her monetary and healthcare wants.

Micro-insurance to cowl extra folks

Prudential additionally tries to spice up entry to and affordability of insurance coverage with micro-insurance merchandise which might be less complicated to know and allow clients to buy smaller quantities of protection for particular wants. These might be bought on the Pulse by Prudential app, which might be downloaded at no cost.

The Pulse app additional bridges every other frequent obstacles to entry because it goals to uncomplicate insurance coverage and the method of getting protection. Embedded throughout the free Pulse app are additionally personalised AI-powered and data-driven insights that help one’s well being and well-being, for a more healthy and wealthier life.

Swift choices for urgent wants

Prudential can also be swift to roll out insurance coverage insurance policies that provide safety from new or urgent threats. As an example, since 2020, impressed by a spike in dengue fever circumstances, Prudential’s PRUSafe Dengue plan has been providing insurance coverage safety from the illness.

Free COVID-19 vaccination safety

Additionally in 2021 Prudential launched PRUSafe COVIDCover, a complimentary plan to supply monetary safety from COVID-19 vaccination unintended effects upon hospitalisation.

Inexpensive, full protection

Another plans presently obtainable embody PRUSafe BreastCancer and PRUSafe ProstateCancer, each of which provide reasonably priced, full protection for 2 of Singapore’s extra frequent cancers for ladies and men respectively.



Making insurance coverage extra accessible to all

Prudential has been energetic in giving again to the neighborhood and responding to the wants of individuals in Singapore. That is in keeping with the altruistic insurer’s Environmental, Social and Governance (ESG) technique, which goals to “assist folks get probably the most out of life…to make sure that we use our capabilities to maximise our optimistic social and environmental impression”.

Prudential’s ESG technique distills the numerous methods through which the insurer helps its stakeholders into three pillars: making well being and monetary safety accessible; stewarding the human impacts of local weather change; and constructing social capital.

Certainly, Prudential has been working onerous to boost its inclusive choices to make well being and monetary safety accessible, particularly to under-served segments.

Do insurers care sufficient about those that can’t afford to purchase insurance coverage? Properly, we all know that Prudential’s right here for us.

Discover out extra about Prudential’s ESG initiatives.


This text is in your data solely and doesn’t have regard to the precise funding aims, monetary state of affairs and specific wants of any individuals. Please search recommendation from a certified Monetary Advisor for a monetary evaluation earlier than buying a coverage appropriate to fulfill your wants.


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